New qualified leadMaya Chen
Northstar Labs
80 employees · B2B SaaS- Why it qualifies:
- Company fit + demo request
- Assigned to:
- Alex Rivera
- Next step:
- Reply to Maya’s demo request
Lead record ready 
A working system,
built the way you need it.
I build the handoffs between marketing and sales teams so lean B2B SaaS teams stop losing pipeline in the cracks.
Choose where I step in.
System Audit
Kyle maps the failure points and scopes the build.
Map
Diagnose
Prioritize
- Start
- You see symptoms
- Lead
- Kyle diagnoses
- Result
- A build-ready plan
What’s included
- Current-state workflow map
- System and ownership gaps
- Routing, lifecycle, data, and reporting issues
- Prioritized recommendations
- A build-ready implementation plan
Build For You
Kyle owns the build from solution design through launch.
Design
Build- Test
Handoff
- Start
- Clear outcome
- Lead
- Kyle
- Result
- Working system + handoff
What’s included
- Discovery and solution design
- Production implementation
- Routing and edge-case testing
- Documentation and SOPs
- Team training and handoff
- Defined post-launch support period
Build With You
Kyle and your operator design and implement the system together.
Architect
Pair
QA- Own
- Start
- Internal owner ready
- Lead
- Kyle + your operator
- Result
- A system your team can extend
What’s included
- Collaborative architecture
- Live implementation sessions
- Templates and build specifications
- Async review and troubleshooting
- QA before launch
- Documentation created with your internal owner
From form fill
to the right
follow-up.
New qualified leadWhat happens between submit and send.
Website intake
Maya Chen submits a demo request on your website.
Enrichment
We enrich the lead with company and firmographic context.
Northstar Labs
80 employees · B2B SaaSQualification
We confirm intent and fit.
Existing CRM match checked
Strong fitRouting
We route to the right owner based on fit and capacity.
No clear owner? Hold for review and notify the team instead of assigning blindly.
Notification
Alex gets a clear summary and the next best action.
Next step
Reply to Maya’s demo request
Discuss a workflow
The person behind the work
Hi, I’m Kyle
I’ve spent over a decade building marketing and sales workflows for B2B businesses.
My work connects the steps from a first inquiry to a sales conversation, so teams have the context they need and know what happens next.
You work directly with me, from mapping the workflow to building, testing, and handing it over to your team.
Let’s talk through your workflow.
Tell me what you’re working on and where you could use a hand.